Nonlinear Collaborates with designLAM for NBC Local Media
November 20, 2010
Nonlinear Studio teamed up with Lesley Morphy of designLAM Studio to create a branding experience for NBC Local Media. Nonlinear Studio produced all of the graphic media and transformed the NBC Expirience store into a black and white paper city scape featuring local landmarks and New York Locals doing everyday things. Video kiosks became NBC Local branded metro card vending machines and graphic subway lines covered the floors representing recognizing the MTA as the uniting link for all “New York Locals” whether they live in the five boroughs or in New Jersey or Connecticut. The simplistic, playful and at times child like design created the perfect environment for NBC Local Media to explore the own branding and identity in a new light.
