The Club House

Brand Identity for a Pop Up Gym Concept

Case study

Nonlinear Studio created the Branding and Identity for  The Club House, a Pop Up up Gym in East Hampton will open exclusively during the summer and will be the first of a series of unique boutique gyms.  Despite the rigorous work outs, the feeling needs to be fun and relaxed.  The identity embodies the feel of a beachside “club house” where you would casually spend your summer afternoons.

Designed by Evan Clabots

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